Style Icon Aloe Vera Styling Gel containts 100% pure Aloe Vera. Aloe Vera has many benefits to the overall health of the hair. Its activates hair growth, helps to heal damaged scalp, cleans the pores, prevents excessive hair loss, relieves scaly or itchy scalp, revitalizes the follicles and regulates acidity of the scalp. It adds moisture to your hair and holds hair styles all day. Style Icon Gels can be used on wet or dry hair.